This e-book, Three Ways Personas Can Improve ABM Performance, discusses how you can ensure your personas are helping you reach the right people at the right time in your accounts so you can improve the performance of your ABM program.
You’ll learn why these three areas could impact your results and what you can do differently to improve ABM outcomes:
Download today to understand how you can engage a broader cross-section of roles to open up new opportunities, make progress by uncovering new personas, grow account penetration and optimize your investments throughout the customer lifecycle.
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