Three Ways Personas
Can Improve ABM Performance

This e-book, Three Ways Personas Can Improve ABM Performance, discusses how you can ensure your personas are helping you reach the right people at the right time in your accounts so you can improve the performance of your ABM program.

You’ll learn why these three areas could impact your results and what you can do differently to improve ABM outcomes:

• Avoid overweighting persona frameworks toward typical titles and targeting.
• Define new personas that emerge due to specialization and new ideas or technologies.
• Get insight on real buyers to evolve your approach in opportunity management.

Download today to understand how you can engage a broader cross-section of roles to open up new opportunities, make progress by uncovering new personas, grow account penetration and optimize your investments throughout the customer lifecycle.