Unlock the Power of Intent Data

Intent data can help you prioritize accounts by capturing prospect activities and gauging the level of purchase interest. When you know which accounts are most receptive and in need of your solution, you can better scale personalization efforts and amplify impact.

In this e-book, “Understanding Intent Data,” we detail the basics of intent data and show how to incorporate it into your marketing strategy. You’ll learn:

• The definition of intent data and why you should use it.
• The differences between first-party, second-party, and third-party intent data.
• The 3 kinds of intent data B2B marketers should be leveraging.
• Primary use cases for intent data in B2B sales and marketing.
• How to work intent data into call scripts and outreach emails (samples included).
• Questions you should ask when selecting an intent data provider.