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Adapt to the Shifting B2B Tech Market with Effective Persona Development

Are you using the right intent insights to understand your key buyers so you can maximize ABM revenue?
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TOPO found that 73% of companies have made changes to their target market or account list as an effort to adapt to the dynamic business environment.

In this e-book, Using Intent Data for Effective Persona Development in ABM, we’ll show you how to keep pace with what’s going on in your target accounts. You’ll learn how to:

  • Develop and use personas to respond to shifting buyer priorities and reach the right people at the right time.
  • Apply current market insights and real purchase intent data to persona building.
  • Interpret changes in market conditions and buyer directives to adapt to your target accounts.
  • Expand account personas and address new market considerations to evolve your ABM list.

Download today to learn how to leverage intent data for effective persona development and shape your ABM strategy.

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