Driven by an organizational need to solve real business problems, TIBCO—the global integration, analytics and event-processing software provider—began a data-driven marketing transformation to improve their demand gen engine.

To fuel the engine with qualified leads and insights, TIBCO turned to TechTarget.

Download this case study to learn how TIBCO leveraged intent data to:

Access more demand in the market
Drive authentic conversations with prospects or customers
Deliver a measurable impact on revenue

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What an Actual Marketing Transformation Really Looks Like