The most dangerous phrase in B2B demand gen is “we’ve always done it this way.”

Outdated approaches to demand gen produce tons of garbage, which flows downstream to sales and damages trust.

But there’s no need to live in the past.

This 4-part e-book details the dangers of ineffective demand gen and reveals how better data sources allow you to access and engage the real active demand in your market right now.

Find out:

Why low-cost leads are a false economy and how to ensure lead-providers offer quality leads
Why BANT qualification won’t work—especially if you’re a B2B tech vendor
How to reinterpret what sales really needs and help them do their jobs
Why better data allows marketers to focus on relevant interactions and yield better outcomes

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Why Bad Demand GenIs Holding You Back

The most dangerous phrase in B2B demand gen is “we’ve always done it this way.”

Why Bad Demand Gen
Is Holding You Back