Download E-book TechTarget logo

Why Bad Demand Gen
Is Holding You Back

Download E-book

The most dangerous phrase in B2B demand gen is “we’ve always done it this way.”

Outdated approaches to demand gen produce tons of garbage, which flows downstream to sales and damages trust.

But there’s no need to live in the past.

This 4-part e-book details the dangers of ineffective demand gen and reveals how better data sources allow you to access and engage the real active demand in your market right now.

Find out:

  • Why low-cost leads are a false economy and how to ensure lead-providers offer quality leads
  • Why BANT qualification won’t work—especially if you’re a B2B tech vendor
  • How to reinterpret what sales really needs and help them do their jobs
  • Why better data allows marketers to focus on relevant interactions and yield better outcomes

By clicking the button above, I am confirming that I would like additional information and offers related to TechTarget’s products and services. I also acknowledge that I have read and agree to TechTarget’s privacy policy.

Presenter1 Name

Presenter1 Title
Presenter1 Company

Presenter2 Name

Presenter2 Title
Presenter2 Company

Presenter3 Name

Presenter3 Title
Presenter3 Company