In the last year, intent data market penetration has increased 2.5x and is one of the most discussed topics in B2B data and intelligence.

To better understand this market and specific use cases where real purchase intent drives outsized gains in sales and marketing performance, download this e-book featuring Eric Wittlake, Senior Analyst at TOPO and John Steinert, Chief Marketing Officer, TechTarget.

You’ll learn about purchase intent’s defining elements and the foundational use cases fueling more pipelines every month.

Download now to gain important clarity around:

Assessing the intent data landscape
Choosing the right intent source for your company
Understanding practical applications for marketing and sales
Incorporating intent into your current marketing and sales workflows

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Assessing the Purchase Intent Landscape through Real Use Cases

In the last year, intent data market penetration has increased 2.5x and is one of the most discussed topics in B2B data and intelligence.