The ABM revolution has shown to be beneficial for practitioners in many different ways – generating a higher ROI on marketing investments, helping to cultivate a more positive relationship between sales and marketing departments, and executing a more tailored approach to win business.
But there are still traps to fall into when launching an ABM program. What are they, and how can these common pitfalls be avoided?
In this e-book, discover why:
- Classical scoring approaches don't work for ABM
- Flexibility in ABM is necessary when aligning marketing and sales to processes and objectives
- A TEAM approach to ABM leads to a more consistent ROI