B2B digital advertising works. But many companies are not informing their target markets that they exist, limiting their ability to influence accounts and prospects in a buying cycle. As a result, there's abundant evidence that their marketing and sales efforts are underperforming.
When executed as part of an integrated strategy, digital advertising can lift email response (22%), shortlist consideration (25%) and more than double pipeline opportunities.
Download this 3-part e-book to discover:
- How data-driven digital advertising increases B2B demand and deal consideration
- Deep insights on how to target and engage buyers for optimal results
- 3 keys to overcome any organizational opposition to digital advertising
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