Why B2B Marketers Neglect Their Brands Ebook

If you’re ready to consider that the one-two punch of demand generation and branding is something that could make a difference to your company’s numbers, here are four key areas to begin investigating:

Re-evaluate your strategy. Begin thinking “integrated.”
Seek out highly targeted properties.
Embrace the long tail. A quality-based strategy requires high-quality content.
Consider new sources of insight.

Get these strategies on working with your stakeholders and building a proof of concept for change.

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We Have the Evidence: Consistent Branding Investment Boosts Marketing’s ROI

We Have the Evidence:
Consistent Branding Investment Boosts Marketing’s ROI