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Is BANT Killing Your Business?

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When BANT was introduced decades ago, buyers relied on calls to get to know a business's offerings.

But in the age of Google, BANT is not only ineffective for B2B tech enterprises, but may be actually hurting their business.

To help sales win more deals, many B2B tech enterprises are using near real-time purchase intent data to more accurately populate BANT-quality information at the account or buying-center level, much earlier in the buyer's journey.

This e-book covers:

  • The shortcomings of BANT in the digital era
  • How new sources of behavioral data and insight are enabling sales teams to better identify and qualify real buyers