Beyond Predictive Ebook

Whether focused on demand generation, ABM or other approaches, if you’re a marketer download this e-book to understand:

New concepts around “intrinsic” and “extrinsic” data as well as “false positive” and “false negative” leads.
The challenging gaps created by over-reliance on “intrinsic” (or “1st-party”) data alone.
The categories of extrinsic data that are out there, their characteristics and benefits.
How real purchase intent can directly impact your broad demand generation and focused ABM activities alike.

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Why the right externally sourced data is vital to improving B2B marketing performance