Whether focused on demand generation, ABM or other approaches, if you’re a marketer download this e-book to understand:
- New concepts around “intrinsic” and “extrinsic” data as well as “false positive” and “false negative” leads.
- The challenging gaps created by over-reliance on “intrinsic” (or “1st-party”) data alone.
- The categories of extrinsic data that are out there, their characteristics and benefits.
- How real purchase intent can directly impact your broad demand generation and focused ABM activities alike.