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Why the right externally sourced data is vital to improving B2B marketing performance

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Whether focused on demand generation, ABM or other approaches, if you’re a marketer download this e-book to understand:
  • New concepts around “intrinsic” and “extrinsic” data as well as “false positive” and “false negative” leads. 
  • The challenging gaps created by over-reliance on “intrinsic” (or “1st-party”) data alone. 
  • The categories of extrinsic data that are out there, their characteristics and benefits. 
  • How real purchase intent can directly impact your broad demand generation and focused ABM activities alike.