Today's B2B Marketer wants quality leads that fuel pipeline, yet are simultaneously seeking volume at lower cost. While many lead generation providers claim they can fulfill this need, the reality is what they are really selling you is "Quantity over Quality".
In this white paper, we discuss:
- The downstream damage caused by low-cost leads
- How to engage prospects who recently researched content relevant to your solutions
- How to maximize points of entry into deals by better penetrating the total buying team
- Why purchase intent insight is the key for uncovering in-market active buyers from sources you trust