Download White Paper TechTarget logo

7 Essential Metrics for Account-Based Marketing

How to set long-term and short-term KPIs to keep your ABM program headed in the right direction
Download White Paper

While account-based marketing has many benefits, ABM maturation can take years, and enthusiasm often fades during its formative months.

That's why you need to implement realistic short-term KPIs – in addition to long-term KPIs – to ensure that teams and stakeholders see early indicators of success and stay energized. 

Download this white paper to find out:
  • Why traditional metrics won't work for ABM
  • The 7 ABM metrics that make a difference, including:
    • 4 long-term KPIs that measure what matters
    • 3 short-term KPIs for early indications of success