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Profiling ABM: Experiences, Challenges & Successes

New research for benchmarking and roadmapping your own ABM journey
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Account-based marketing is no longer new and isn't one monolithic thing.

Because every organization has unique circumstances and needs, ABM has evolved along a family tree of forking paths. But there are commonalities that all can learn and benefit from.

This new TechTarget-Heinz Marketing research explains how, while no two ABM programs are identical, there are important common elements among the successful ones – especially compared to those not meeting expectations. 

This report can be especially helpful to organizations already into their ABM journey as well as those planning to implement ABM soon. 

Download to discover:

  • What ABM success looks like across 6 key elements of any program
  • Changes you should expect to make across sales and marketing
  • 3 critical areas where the Martech industry needs to do a better job

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