Because every organization has unique circumstances and needs, ABM has evolved along a family tree of forking paths. But there are commonalities that all can learn and benefit from.
This new TechTarget-Heinz Marketing research explains how, while no two ABM programs are identical, there are important common elements among the successful ones – especially compared to those not meeting expectations.
This report can be especially helpful to organizations already into their ABM journey as well as those planning to implement ABM soon.
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