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What Are Low-Cost Leads Really Costing You?

Why cost per conversion matters more than cost per lead
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B2B marketers want leads. To hit volume-based KPIs, some purchase cheap leads at a high-volume. Unfortunately, low-cost leads are cheap for a reason: they don't convert.

This whitepaper covers why low-cost leads mean higher cost per conversion. It includes detailed guidance on ensuring lead quality from providers.