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How ABM Thinking Can Transform Demand Generation Performance

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It’s no secret that the key to capturing more of the demand both within your account base and in the market at large is understanding who are the right people in your target accounts.

If you’re a marketer focused on demand generation, ABM or other approaches, download this e-book to learn how to identify active demand available within your existing target accounts, evolve your lead and account qualification concepts, eliminate the legacy barriers causing marketing and sales disconnects and more.


Terry Flaherty

Senior Research Director, Demand Creation Strategies


John Steinert