According to SiriusDecisions, 64% of B2B companies now have a full ABM program in place. But the transition to an ABM model doesn't come without some growing pains.
Read this e-book to learn:
- How to assess your ABM readiness
- The critical importance of sales and marketing alignment
- Which data to use to inform account selection
- The KPIs to measure to keep your program on track
As a bonus, we've included useful templates and checklists to help your organization stay on track.