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A Practical Guide to Implementing Account-Based Marketing

Not convinced ABM is worth it? Think again.
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According to SiriusDecisions, 64% of B2B companies now have a full ABM program in place. But the transition to an ABM model doesn't come without some growing pains.

Read this e-book to learn:
  • How to assess your ABM readiness
  • The critical importance of sales and marketing alignment
  • Which data to use to inform account selection
  • The KPIs to measure to keep your program on track
As a bonus, we've included useful templates and checklists to help your organization stay on track.