According to SiriusDecisions, 64% of B2B companies now have a full ABM program in place. But the transition to an ABM model doesn't come without some growing pains.

Read this e-book to learn:

How to assess your ABM readiness
The critical importance of sales and marketing alignment
Which data to use to inform account selection
The KPIs to measure to keep your program on track

As a bonus, we've included useful templates and checklists to help your organization stay on track.

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A Practical Guide to Implementing Account-Based Marketing