In recent years, the balance of power has shifted from companies to customers. Achieving breakthrough results in a customer-driven buy cycle requires having the right data.
This new e-book features research from Forrester, along with real world insights from TechTarget, to help marketers understand how to leverage B2B marketing data more effectively to drive performance to new heights.
Read this e-book to learn:
- New intelligence and guidance on the B2B marketing data landscape
- What sources of data can best fuel your stacks, align your teams and improve pipeline
- The current & future state of intent data
- Where real value in the data market exists today, together with a roadmap that marketing and sales leads can leverage for better ROI