Research Brief: Preparing to Implement the Demand Unit Waterfall® for Account-Based Marketing

As account-based marketing becomes more complicated, it's important to follow a framework that can guide practitioners and set them up for success. The SiriusDecisions Demand Unit Waterfall does just that – these guidelines used for tracking demand creation and performance are perfectly suited for ABM.

The report, Preparing to Implement the Demand Unit Waterfall® for Account-Based Marketing, highlights different activities that ABM leaders must do in each of the seven Demand Unit Waterfall stages.

Download now to discover how the Demand Unit Waterfall:

Helps with the complexity of ABM execution
Tracks momentum of deals
Facilitates sales & marketing alignment

This asset is a licensed research brief by SiriusDecisions.

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Navigating Account-Based Marketing Complexity

Navigating Account-Based

Marketing Complexity