As account-based marketing becomes more complicated, it's important to follow a framework that can guide practitioners and set them up for success. The SiriusDecisions Demand Unit Waterfall does just that – these guidelines used for tracking demand creation and performance are perfectly suited for ABM.
The report, Preparing to Implement the Demand Unit Waterfall® for Account-Based Marketing, highlights different activities that ABM leaders must do in each of the seven Demand Unit Waterfall stages.
Download now to discover how the Demand Unit Waterfall:
- Helps with the complexity of ABM execution
- Tracks momentum of deals
- Facilitates sales & marketing alignment
This asset is a licensed research brief by SiriusDecisions.