At the SiriusDecisions 2018 Summit, we surveyed 100 attendees across 72 organizations and got a cross-industry perspective of top challenges facing B2B demand generation.
After analyzing the data, we were able to see patterns and trends in the types of challenges that marketers face and predict project areas that will be a focus in 2019.
In this e-book, discover:
- How and why marketers implement lead scoring in their organizations
- Why automation is making a significant difference in optimizing marketing efforts
- What activities are fueling prospecting efforts