Use Intent Data to Maximize Demand Capture Across the Revenue Lifecycle

In this presentation e-book, we will discuss how to use intent monitoring to maximize opportunity capture across the entire revenue lifecycle.

You’ll learn how to implement holistic, predictable revenue management by using intent data to solve legacy problems in opportunity management and deliver a seamless customer journey throughout the revenue lifecycle by:

• Understanding the three critical hand-off points in the revenue lifecycle.
• Mapping and leveraging buyer and customer intent data across the revenue lifecycle.
• Capturing and sharing information throughout the organization to engage prospects and retain customers.
• Using intent monitoring to unveil current active demand so you can dramatically improve ad targeting and demand gen.